TASK 3

• Columbia records is mainstream record label. They usually sign artists with a high popularity such as Adele, Beyonce. 
• Their music videos are of high quality/ production using a high budget. Their music videos use pricey props such as cars and cool, aesthetic settings/ locations. 
• It represents artists of many different genres allowing it to target a wide variety of audience. 
• Columbia record's music video tend to include the artist within the music video. This is done to sell the video, as the audience are more likely to watch and like the video if it involves the artist. 

• The music video of Parlophone usually include a meaning behind the narrative/plot. This mostly targets the 30-50 demographic as they are more likely to decode the meaning.
• It is also common for Parlophone to uses complex literacy devices within their music videos such as pathetic fallacy. This is because the 30-49 demographic are more competent when it comes to language. 
• The record label is mainstream , however they do not tend to use the artist in their music videos as this is not their main focus, but to share a meaningful story.